Encinitas resident appointed executive director of Hebrew Free Loan of San Diego
Encinitas resident Mindi Frankel has been appointed the first executive director of the New San Diego Hebrew Free Loan, which provides interest-free loans to the local Jewish community for emergencies, education or other needs.
“I fell in love with the mission and decided to take on this role,” said Frankel, who has lived in Encinitas for about 20 years.
The organization is part of the International Jewish Free Loans Association, a global network that provides interest-free loans in more than 50 communities.
“We are now waiting for applicants to arrive, but our long-term goal is to have 56 borrowers in our first year,” Frankel, who earned a master’s degree in literature and writing from California State University, told San Marcos. and a BA in English Literature and Marketing from San Diego State University.
The COVID-19 pandemic has resulted in increased unemployment and other financial hardship, creating a need for financial assistance for many families. The pandemic is also limiting the free loan in Hebrew to virtual meetings with potential beneficiaries.
“You never have quite the same feeling as when you are sitting face to face with someone,” Frankel said. “But I also think that with the pandemic, the need for this type of interest-free loan program is heightened.”
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Prior to joining Hebrew Free Loan, Frankel held marketing and communications positions for organizations such as Hands of Peace, Financial Profiles, and Park Place Productions. She also started her own communications consulting firm, Just Write Marketing, and served on the board of directors of Temple Solel and the Encinitas Education Foundation.
Selwyn Isakow, chair of the board of directors of Hebrew Free Loan, said in a statement that Frankel’s experience made her “the perfect choice to run our new business in San Diego.”
“His leadership and enthusiasm will bring momentum, organization and initiative to shape and grow our regional efforts,” said Isakow.
“I love our core mission of helping and empowering members of the San Diego community,” Frankel said. “We like to say it’s not a document, it’s a helping hand.”
Hebrew Free Loan of San Diego is located at 9404 Genesee Ave. in La Jolla. For more information, visit hflsd.org.