Roll-Royce Boat Tail unveiled – British automaker launches body shop department
When manufacturers started making cars at the turn of the 20th century, it was a two-step process. A company specializing in engines, frames and suspension would build a chassis, then another company, a bodybuilder, would build a body there with doors, fenders, windows, etc., all designed to buyer’s specifications. .
Each car looked different, which was good for those who wanted to express a particular aesthetic (nautical and equine themes were popular) but not necessarily good engineering protocol, as some manufacturers were more adept than others. to assemble coaches capable of withstanding engine vibrations and high speed.
Soon, however, automakers began to take both processes under one roof and come up with more stable, albeit standardized, body styles. Rolls-Royce, originally a chassis manufacturer, resisted until the 1930s before also following the path of prefabricated models.
This morning, the automaker announced the launch of a permanent body department that will allow customers to work with its designers to create cars with unique body shapes and unique interior and exterior characteristics. Building a bodyshell car, which begins with creating a full-size terracotta model, requires owners to regularly meet with designers and craftspeople as the vehicle takes shape – a process that The company compares to fittings for a bespoke suit or dressmaking dress.
As part of its announcement, Rolls-Royce unveiled one of three drivable cars it will deliver to customers this year. All three share a similar overall body style, but each has unique appointments and finishes. The car that debuted this morning, Boat Tail, has two rear compartments that open butterfly wings – as if to unveil refrigerated food and drink compartments. A parasol emerges to provide shade for a picnic.
Rolls-Royce began its comeback in bodybuilding in 2017, when it unveiled a unique car called the Sweptail, which took four years to build and cost $ 13 million. Boat Tail (her stern is modeled after the stern of a Class J sailboat) also took four years to build. The company declined, as is its practice, to discuss pricing. Offering a range would be difficult, they stressed, as each drivable car will be completely different and reflect the owner’s particular passions. “This is contemporary patronage in its truest form.” Rolls-Royce Managing Director Torsten Müller-Ötvös said in a statement.
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